Ecommerce- SEO Project
SEO Case Study: Aroma Flowers 6-Month Growth Strategy
How I helped a floral decor business improve SEO performance, fix technical issues, and rank for 60+ conversion-focused keywords.
Project Overview
Aroma Flowers UAE is a niche floral and decoration service. I was brought in to improve search visibility, resolve keyword conflicts, and grow organic traffic by targeting specific service-based keyword groups.
Project Objectives
- Resolve keyword cannibalization
- Improve technical performance (page speed)
- Discover untapped keyword niches
- Strengthen off-page SEO and product visibility
Actions Taken
- Resolved keyword cannibalization across commercial pages
- Fixed slow-loading pages (core web vitals improvements)
- Deep keyword research around 3 core service categories
- Uploaded and optimized 200+ products
- Disavowed toxic backlinks
- Launched basic backlink outreach & competitor gap analysis
Keyword Strategy Focus
Targeted Keyword Categories
- Flower & Bouquet Types
- Room Decoration Services
- Birthday & Event Decorations
Results & Impact
- Improved keyword rankings in all 3 categories
- Identified and ranked for 60+ commercial-intent, low-volume keywords with high conversion potential.
- Increased organic traffic
- Enhanced page speed, lower bounce rate
- Increased visibility for over 200 products
