ABOUT ME
Welcome! I’m Rizwan Abuzar, a results-driven SEO specialist passionate about helping businesses thrive in competitive industries like ecommerce and technology. With two years of hands-on experience, I’ve seen firsthand how strategic content marketing can transform online visibility and drive real growth.
My journey in SEO began with a personal blog, where I immersed myself in keyword research, content optimization, and audience engagement. That passion soon led me to the floral industry, where I successfully increased website traffic and refined my expertise in ecommerce SEO.
EXPERIENCE
2007 - 2017
SEO Specialist
Aroma Flowers
- Optimized website performance through technical SEO audits, implementing schema markup and enhancing core web vitals for improved user experience and visibility.
- Utilized Semrush to conduct thorough backlink audits, successfully removing 50+ harmful backlinks through disavow files and manual outreach.
- Conducted thorough keyword research to identify high-value search terms and optimized website content (titles, meta descriptions, headers, body) accordingly. Created engaging and informative content aligned with user intent, resulting in increased organic visibility and targeted traffic.
- Start a backlink campaign and acquire new backlinks from free guest posts and paid link insertions.
- Enhanced local multi location SEO performance through targeted GMB optimization, NAP consistency, and location-specific content, driving increased foot traffic and conversions.
- Conducted in-depth 5 competitors’ analysis to inform data-driven decisions for optimizing backlink profiles, keyword targeting, content strategy, and social media engagement.
2017 - 2023
SEO Executive
Magenta Media
- Expanded keyword targeting & improved organic visibility: Researched and identified 200+ keywords (SEMrush, Ahrefs) for 3 websites.
- Enhanced website performance: Resolved 50+ broken links, reduced page load time by 15%.
- Improved content strategy: Analyzed 100+ pages, identified keyword gaps & content issues, and ranked 60 pages in top 3.
- Increased CTR by 15% through schema markup implementation.
- Boosted local visibility: Performed local SEO, generating 15+ citations, leading to a 5% increase in local searches.
- Improved website authority: Focused on E-E-A-T & acquired 60 high-quality backlinks, increasing lead generation by 45% for 3 medical websites.
EDUCATION
2018 - 2022
Bachelor Degree in Microbiology
LAHORE GARRISON UNIVERSITY
I hold a degree in Microbiology, where I explored the fascinating world of microorganisms and their interactions with the environment. My studies covered how these tiny life forms impact ecosystems, from their essential roles in maintaining ecological balance to their beneficial and harmful effects on human health. Understanding the intricate relationship between microbes and the world around us has given me a deep appreciation for their potential in medicine, industry, and environmental sustainability.
Certifications
- Local SEO Course with Greg Gifford from SEMrush.
- Navigating On-Page and Technical SEO from SEMrush
- Social Media Marketing from Digiskill.
- Keyword Research with Semrush: A Step-by-Step Guide.
- Backlink Management Course with Greg Gifford.